Business Development Associate

About NetSense Cybersecurity

NetSense Cybersecurity is an emerging Indian networking and cybersecurity product company developing enterprise-grade solutions across network security, firewalls, SD-WAN, secure connectivity, cloud-managed networking, SASE, VPN, monitoring, and AI-driven security.

We build and own our core technology and intellectual property in India, with a strong focus on delivering practical, scalable, and Make in India cybersecurity products for enterprises, government organizations, service providers, and channel partners.

As a growing organization, NetSense offers an opportunity to work closely with the founding and leadership team, contribute directly to business growth, and take ownership beyond a traditionally defined role.

Role Overview

We are looking for an energetic and self-driven Business Development Associate to identify new business opportunities, generate qualified leads, engage prospective customers and partners, and support the complete sales and business development process.

The role requires someone who is comfortable working in an evolving environment, communicating with senior decision-makers, learning technical products, and independently figuring out ways to open new accounts and partnerships.

The selected candidate will work closely with the founder, sales leadership, product team, channel partners, system integrators, distributors, and prospective customers.

Key Responsibilities

Lead Generation and Prospecting

• Identify potential enterprise customers, government departments, system integrators, managed service providers, internet service providers, distributors, and channel partners.
• Conduct market research to identify relevant accounts, industries, projects, tenders, and partnership opportunities.
• Generate leads through LinkedIn, email campaigns, telephone outreach, referrals, events, directories, and direct market engagement.
• Build and maintain an updated database of prospects, contacts, partners, and opportunities.
• Qualify leads based on customer requirements, buying potential, timelines, and decision-making authority.

Customer and Partner Engagement

• Initiate conversations with prospective customers and channel partners.
• Understand customer requirements and map them to relevant NetSense products and solutions.
• Schedule and coordinate product presentations, demonstrations, technical discussions, and commercial meetings.
• Follow up consistently with prospects until the opportunity progresses to closure or a defined outcome.
• Build long-term relationships with customers, consultants, system integrators, and ecosystem partners.
• Support the onboarding and activation of new channel partners.

Sales Support and Opportunity Management

• Assist in preparing presentations, proposals, quotations, product comparisons, capability documents, and commercial offers.
• Coordinate with technical and product teams for solution design, demonstrations, proof-of-concept deployments, and customer queries.
• Track opportunities through the complete sales cycle, from initial contact to order closure.
• Maintain accurate records of leads, meetings, follow-ups, proposals, and opportunities in the CRM or internal tracking system.
• Support negotiations, documentation, purchase-order follow-up, and coordination with customers.
• Prepare periodic reports on leads, pipeline, meetings, conversions, and business development activities.

Market Development

• Identify new industry segments and geographical markets for NetSense products.
• Study competitor offerings, pricing, positioning, partnerships, and customer acquisition strategies.
• Participate in exhibitions, cybersecurity events, industry conferences, partner meetings, and customer visits.
• Assist in developing campaigns for products such as firewalls, SD-WAN, secure networking, VPN, SASE, cloud management, and AI-driven cybersecurity.
• Provide market feedback to the product and leadership teams regarding customer requirements, feature expectations, pricing, and competition.

Government and Institutional Business

• Assist in identifying opportunities through government departments, public-sector organizations, GeM, tenders, and institutional procurement channels.
• Coordinate documentation required for registrations, empanelment, tender participation, partner authorization, and commercial submissions.
• Work with channel partners and system integrators participating in government and enterprise projects.

Candidate Profile

• Bachelor’s or master’s degree in Business Administration, Marketing, Commerce, Engineering, Information Technology, Computer Science, or a related field.
• Fresh graduates with strong communication skills and a demonstrated interest in business development may apply.
• Up to three years of experience in business development, B2B sales, lead generation, channel sales, enterprise sales, IT, networking, or cybersecurity is preferred.
• Ability and willingness to understand technical products and explain their business value.
• Strong verbal and written communication skills.
• Confidence in speaking with business owners, IT managers, CIOs, CISOs, procurement teams, partners, and senior executives.
• Ability to conduct structured research and identify relevant decision-makers.
• Strong follow-up, coordination, presentation, and relationship-building skills.
• Comfortable working in a fast-moving, unstructured, and entrepreneurial environment.
• Self-motivated, disciplined, target-oriented, and willing to take ownership.
• Proficiency in Microsoft Office, Google Workspace, LinkedIn, online research tools, and CRM platforms.
• Willingness to travel for customer meetings, partner development, events, and business opportunities.

Preferred Skills

• Prior exposure to cybersecurity, networking, cloud services, SaaS, enterprise software, IT infrastructure, or telecommunications.
• Understanding of products such as firewalls, UTM, SD-WAN, VPN, routers, switches, SASE, endpoint security, and network monitoring.
• Experience with LinkedIn prospecting, email outreach, cold calling, CRM management, or channel partner development.
• Familiarity with enterprise procurement, government tenders, GeM, system integrators, distributors, or managed service providers.
• Ability to prepare professional presentations and commercial proposals.

Key Performance Indicators

• Number of qualified leads generated.
• Customer and partner meetings conducted.
• New accounts and channel partners onboarded.
• Opportunities created and added to the sales pipeline.
• Proposal-to-conversion ratio.
• Revenue contribution and order closures.
• Quality and consistency of follow-ups.
• Accuracy of CRM and pipeline reporting.
• Development of new markets, industry segments, and strategic relationships.

What We Offer

• Opportunity to work closely with the founder and leadership team.
• Direct exposure to enterprise, government, telecom, cybersecurity, and networking markets.
• Hands-on involvement in building an upcoming Indian technology brand.
• Opportunity to work with products backed by deep in-house technology and intellectual property.
• Significant learning across business development, enterprise sales, channel sales, product positioning, and commercial strategy.
• Performance-based growth, incentives, and opportunities to take on larger responsibilities.
• A role where initiative, ownership, and measurable contributions are recognized.

Ideal Candidate

The ideal candidate is not looking for a narrowly defined desk job. They are curious, persistent, commercially aware, and willing to learn both technology and business.

They should be comfortable working alongside the founder, exploring new opportunities, starting conversations, following up consistently, and doing whatever is reasonably required to help build the NetSense business from the ground up.