Channel Development Representative

About NetSense Cybersecurity

At NetSense Cybersecurity, we are dedicated to protecting organizations from evolving digital threats through our advanced, scalable security solutions. As we expand our market presence, our channel partners—including Managed Service Providers (MSPs), Value-Added Resellers (VARs), and distributors—play a crucial role in our growth. We are looking for a driven, articulate, and relationship-focused Channel Development Associate to help expand our partner ecosystem and drive pipeline growth.

Position Overview

The Channel Development Associate is the front-line ambassador for NetSense’s partner program. In this role, you will identify, contact, and engage prospective channel partners and end-customers, introducing them to the value of NetSense products. Your primary objective is to build initial interest, qualify leads, secure attendance for high-impact web meetings/demos with our senior sales team, and manage follow-up cadences to keep prospects engaged.

If you are a natural communicator with a passion for cybersecurity, partner ecosystems, and high-growth sales, this is an ideal role to launch or advance your career in tech sales.

Key Responsibilities

• Outbound Prospecting & Outreach: Identify and target potential channel partners (MSPs, VARs, integrators) and enterprise customers via cold calling, email campaigns, and social selling.
• Product Introduction: Clearly and effectively articulate NetSense’s cybersecurity value proposition, core features, and partner benefits to decision-makers (C-level executives, IT directors, partner managers).
• Meeting Generation: Nurture inbound leads and generate outbound interest to book qualified web meetings, product demonstrations, and discovery calls for the Channel Account Managers / Sales Executives.
• Pipeline & Follow-Up Management: Maintain accurate records of all communications, prospect interactions, and lead statuses in the CRM. Execute structured follow-up cadences to keep leads warm and move them through the early stages of the sales funnel.
• Campaign Support: Collaborate with the Marketing and Channel Sales teams to support regional campaigns, partner webinars, and co-branded outreach initiatives.
• Feedback Loop: Gather market intelligence, partner objections, and customer requirements from the field and relay them back to product and sales leadership.

Qualifications & Skills

• Experience: 1–3 years of experience in sales development, business development, inside sales, or channel management—ideally within the B2B SaaS, tech, or cybersecurity industry.
• Communication Excellence: Exceptional verbal, written, and active listening skills. Ability to explain complex technical concepts in a clear, compelling manner.
• Relationship Building: A hunter’s mindset combined with a farmer's empathy; adept at building quick rapport with prospective partners and business leaders.
• Organizational Skills: Highly organized with strong time-management skills and proficiency in managing a high volume of daily touchpoints.
• Technical Savvy: Familiarity with CRM software (e.g., Salesforce, HubSpot), sales engagement platforms (e.g., Outreach, Salesloft), and web conferencing tools (e.g., Zoom, Teams).
• Education: Bachelor’s degree in Business, Communications, Marketing, Information Technology, or a related field (or equivalent practical experience).

What We Offer

• Competitive Compensation: Base salary + lucrative performance-based commission/bonuses for meetings booked and deals closed.
• Career Growth: Clear pathways for advancement into Channel Account Management, Enterprise Sales, or Sales Leadership.
• Continuous Learning: Ongoing training on cutting-edge cybersecurity trends, products, and advanced sales methodologies.
• Culture: A collaborative, high-energy, and inclusive startup environment where your contributions directly impact company growth.